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AEROSMITH Song Dropped From BUICK Commercials

October 24, 2005

According to AutoNews.com, Buick will drop the AEROSMITH song "Dream On" from its TV commercials. The classic rock track was used as part of the "Dream Up" marketing tag line Buick introduced barely a year ago to appeal to younger, wealthier buyers.

Buick's new slogan is "Beyond Precision." Dealers say Buick's marketing general manager, Steve Shannon, announced the tag line at General Motors' 2005 Dealer Business Conference in Las Vegas last week.

Dealers say that the change will take effect in November or early December.

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